JENNIFER WILLIAMS DESIGN

Packaging re-design for Lenox's most popular, and highest performing collection, Laurel Leaf.

We took the table linen collection out of the vinyl bag, dropped the traditional Lenox cream and gold colors and developed a high-end self-fabric bag for tablecloths.  This packaging truly lets the quality of the product and brand shine, becoming the focal point for customers to feel and experience before they even purchase the product.

 

This packaging design holds true to the tradition and reputation that is Lenox while giving the brand a cleaner, more modern sense of sophistication.