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JENNIFER WILLIAMS DESIGN
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COFFEE COLLECTION
VISUAL MERCHANDISING COLLATERAL
Collateral designed for Macy's coffee collection shop.
The visual team decided to change the merchandising set-up for Macy's growing coffee product. All coffee makers, espresso machines, ground and whole bean coffee, single-serve coffee, etc would be merchandised in one shop
Branding and design of all graphics and collateral featured in the shop.
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