RWANDA

VISUAL MERCHANDISING COLLATERAL

Collateral designed for Macy's Rwanda shop.

 

One-of-a-kind works of art hand-woven by the women of Rwanda. The sale of these baskets put real, sustainable income into the hands of the women who created them.

 

We use impactful photography as the hero, that highlighted specific women that created the baskets for sale.

©2018 JENNIFER WILLIAMS DESIGN