Poolside

VISUAL MERCHANDISING COLLATERAL

Collateral designed for Macy's seasonal swim shop.

Prior to this project, Macy's swim shop was a collection of swimwear and accessories merchandised and signed by brand.

We were challenged with designing a visually cohesive swim shop. We still championed our brands but merchandised and signed the shop more in tune with how women shop for swimwear, by the fit.

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