top of page
JENNIFER WILLIAMS DESIGN
VISUAL MERCHANDISING COLLATERAL
Collateral designed for Macy's seasonal swim shop.
Prior to this project, Macy's swim shop was a collection of swimwear and accessories merchandised and signed by brand.
We were challenged with designing a visually cohesive swim shop. We still championed our brands but merchandised and signed the shop more in tune with how women shop for swimwear, by the fit.
bottom of page