POOLSIDE

VISUAL MERCHANDISING COLLATERAL

Collateral designed for Macy's seasonal swim shop.

 

Prior to this project, Macy's swim shop was a collection of swimwear and accessories merchandised and signed by brand. 

We were challenged with designing a visually cohesive swim shop. We still championed our brands but merchandised and signed the shop more in tune with how women shop for swimwear, by the fit.

©2018 JENNIFER WILLIAMS DESIGN