JENNIFER WILLIAMS DESIGN

Packaging re-design for Lenox's French Perle collection, an assortment of table linens and bath accessories inspired by the French countryside.

The packaging re-design done for the Laurel Leaf collection was well-received, and we were then challenged to do the same for Lenox French Perle. French Perle was formerly one single design. Lenox was planning on unveiling an array of tabletop and dec. accessories in their mainline with numerous styles and SKUs that would fall under the French Perle name as an entire collection. Our team took that initiative to do the same for our French Perle table linens and bath collections.

 

We developed a similar out of the vinyl bag packaging, where we placed the closure on the front. This helped to highlight the embroidery or lace edging that each style featured. We had our vendors feature each treatment on the edge of the closure to showcase these special moments in more detail than just our photography on the back of the package.